The beautiful shell chosen for our logo, though rare, gained a renewed notoriety through a beach beautification and re-nourishment program following Hurricane Ivan, which ravaged the Gulf Coast in 2004.

The Cancellaria Conradiana shell, also known as "Conrad's Nutmeg", is sought out by locals and tourists alike on their strolls down the magnificent sugar-white beaches of Pensacola Beach. We think it aptly represents our love of the local area and our concern for protecting the precious ecosystems here.